Hey, there
Client servicing and digital marketing across six APAC markets, in B2B and FMCG.
Sya
Founder
Four ventures across beauty tech, cosmetics and digital consultancy. Two exits, one funded round, and one consultancy still running. The founder years are where the client instinct comes from: knowing what it costs to carry a brand, a burn rate and a team at the same time makes it easier to sit on the client's side of an account and lead with empathy.
2017 – 2022
Founder and Managing Director
A halal colour cosmetics brand taken from concept to retail in six markets, working directly with chemists through formulation and securing distribution across seven locations at home and overseas. Over 100 creator partnerships and more than 20 brand collaborations behind it.
Acquired 2022, Kazeash Production
2015 – 2016
Co-Founder and Chief Community Officer
A beauty and wellness booking marketplace listing over 1,000 salons, spas and home-service professionals in Kuala Lumpur. Led investor relations and fundraising, plus the PR and influencer programme that earned more than 60 press features in the first year.
Raised from 500 Startups, KK Fund, Captii
2015
Founder
A booking platform connecting independent beauty and fitness professionals with nearby clients. Designed the product, managed the engineering team through MVP and launch, and reached acquisition inside eleven months.
First runner up at D3 Define Design Develop, run by MCMC, Media Prima Digital and Microsoft.
Acquired 2015, HMH Technologies
2010 – Now
Founder and Digital Strategy Director
An independent consultancy for paid media, social, branding and design, run alongside agency roles. Always-on programmes across Meta, TikTok, Google and marketplace ads, with the media plans, personas and audience research behind them.
Pictured: Naj & Bélle, brand identity and packaging.
Still runningSpeaking and mentoring
Mostly on digitalisation, and on getting more women into the room.
Recognition
Agency and client leadership
Regional client servicing across B2B industrial accounts and FMCG brands, working between country stakeholders, regional brand owners and in-house creative, media and web teams.
Client Servicing Manager, APAC
Holds the client relationship across six APAC markets for Chevron, Caltex APAC and Chemical Market Analytics (Dow Jones). Leads the Chevron portfolio across lubricants, the Starcard B2B fleet app and advisory services, alongside B2B lead generation, webinar acquisition, SEO planning, web management, LinkedIn and case studies.
Account Director
Led regional FMCG and personal care accounts and owned a portfolio worth over USD 20,000 in monthly recurring revenue, growing it through cross-sell. Managed five account managers across four markets and led cross-functional squads of designers, performance specialists, social managers and developers.
Independent consultancy
Paid media, brand platforms and identity systems for clients across food and beverage, education, retail, tourism, government and investment. Bilingual copywriting and creative produced in house.
Design and brand work
Identity, packaging, campaign creative and paid media case studies, produced in house. Full projects live on Behance.
What that means in practice
Regional stakeholder management, scoping and briefing, campaign planning, budget and performance reporting, cross-functional teams, portfolio growth.
Audience strategy and segmentation, customer personas, funnel architecture, media planning, creative testing, budget and ROAS management.
Gated content and whitepaper funnels, webinar and seminar acquisition, case studies, LinkedIn, app acquisition, long sales cycle nurture.
Art direction, brand platforms and tone of voice, videography, bilingual copywriting in English and Bahasa Malaysia.
